Blue Shield of California

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Blue Shield of California Partners with PDI Ninth House to Engage and Empower Employees

Blue Shield of California wanted a unique learning solution to shift their internal culture to represent their new brand values.

Challenge

In a historically traditional industry that is highly regulated, Blue Shield of California (BSCA) sought to differentiate itself by invigorating its brand and company culture. An organization-wide employee survey indicated that to achieve this, a more engaged and empowered workforce was needed.

Solution

BSCA partnered with PDI Ninth House to design and implement a blended learning and development program that was more than just another training event. Leveraging Ken Blanchard’s Situational Leadership® II, the program was implemented from the top down, with a unique design for each level of management.

Results

Within four months, 200 of the 500 managers had completed the first four components of the program. It gained significant momentum, evidenced by a continuous level of participation. Initial feedback by participants indicated that it substantially improved key manager skills.

Learn how PDI Ninth House can engage your employees through blended learning solutions.